Out There

Pet llamas, bloody noses and cool sunglasses.

Client: Carrera
Agency: Anomaly

A global campaign to reposition Carrera sunglasses as a brand for young, adventure-seeking travelers. We worked with photographer Magdalena Wosinska to capture a group of friends sunbathing on moving trains, motorcycle surfing along Highway One and cannonballing into Ojai hot springs.

Creative Director

Anomaly

Executive Creative Director:

Richard Mulder

Creative Director:

Zack McDonald

Creatives:

Daan van Dam
Bas van de Poel

Producer:

Ezra Xenos

Director & Photographer:

Magdalena Wosinska

Agency:

Anomaly