The Obstacles Series

Obliterating all obstacles to the slopes.

Client: Protest Boardwear

Scratch-off hangtags and stickers drove people to different micro sites featuring short films by up-and-coming directors that each focused on a different obstacle. The films went viral in Europe’s boarding scene and turned Protest into the scrappy and funny alternative to their bigger competitors (who at the time took themselves very seriously).

Creative

KesselsKramer

Creatives:

Zack McDonald
Ewoudt Boonstra

Designer:

Fabienne Feltus

Icon Designer:

Anthony Burrill

“Protest Grocery Shopping” Director:

Andre Maat

“Protest Bad Weather” Director:

Vincent Skoglund

“Protest Sightseeing” Director:

Zack McDonald
Ewoudt Boonstra

“Protest Traffic Jams” Director:

Don & John

“Protest Dirty Laundry” Director:

Tash & Tanya

“Protest Alien Invasions” Director:

310K

“Protest Monday Mornings” Director:

Rene Nuijens

Agency:

KesselsKramer